Digital Business (B. A.)

The Digital Business degree program starts in the winter term. Application via Hochschulstart (DOSV) is not necessary. Registration for the study program starts on May 2 for the winter semester. Online application is possible via the Primuss applicant portal of THI.

Find here more details about the application process at the THI.

International students

Anyone with an international university degree/higher education qualification wanting to study at a university in Germany needs a so-called Hochschulzugangsberechtigung (HZB), or higher education entrance qualification. This lets applicants show that their educational background or professional qualification allows them to study in Germany, i.e. they have the necessary higher education entrance qualification to register for a course.

The recognition of the qualification is linked to certain requirements. If the certificate of education is recognised as a higher education entrance qualification in Germany, the international student may apply for all courses (general qualification) or for certain courses (subject-specific qualification). Two to three semesters of study in the home country may be recognised as a higher education entrance qualification in Germany, depending on the country of origin. Source: German Academic Exchange Service, DAAD, June 2016.

The following link provide information for university applicants from abroad about the application process at the THI.

Applicants from non-German-speaking countries applying for a German-language degree program must also provide proof of sufficient knowledge of the German language with level B2.
Proof of having passed the German language exam must be submitted at the latest upon enrollment. A list of language certificates classified as equivalent can be found under General Statutes on the pages of the Office of Legal Affairs.

Combine business and digitalization and create the future with a degree in Digital Business (B.A.). News degree course Digital Business!

The dual studies programme enables a combination of practical training elements in a company with the theoretical education provided by the university. There is a choice of either the joint model (academic study + vocational training) or the degree course with vocational experience (academic study + intense practical phases). There is an obvious advantage to students here: practically oriented academic study generally enables a particularly smooth transition from university to the world of work. What is more, the student usually receives financial remuneration from the company concerned.

The Digital Business course offers both models.

In the joint model, students may start working at the company several months before the start of the first semester, depending on the company concerned. At the start of the course there is an alternation between theory (during the semester) and practical experience (between semesters and during the practical semesters). In order to embark on a dual studies programme, students have to apply to both a company and to THI (be sure to take note of company application deadlines!).

More info on our dual studies-pages, or check dual cooperation partner companies. Even if no partner company is currently active in this degree programme, you are welcome to contact us.

Should you have further questions about the Bachelor's degree course Digital Business, please contact dbiz@thi.de.

Dual study program Digital Business at Audi AG:

Click here for the job advertisement. 

Dual study program Digital Business at MediaMarktSaturn:

Click here for the job advertisement.

Digital Business Manager

Digital business derives from the fact that information and communication technology are not used for service provision alone. In many sectors, the products and services themselves have software and devices such as sensors as deeply integrated elements and are interconnected with each other (Internet of Things/Services).

On the one hand this gives rise to new digital business models, as is the case with Airbnb, Wimdu and Uber, which act as agencies for private accommodation and transportation services. But existing business models also have to be digitally enriched or altered in order to gain or generate a competitive advantage (digital transformation). An example is Kärcher, a company which fits its sweeping and cleaning machines with telematics modules that relay information on operating times, locations, charge status and potential problems. As a result, Kärcher is able to offer its customers additional solutions such as analysis of idle time or preventive maintenance.
In order to be actively involved in such developments and to be able to manage them, staff have to possess sound skills both in the area of business administration (e.g. marketing, business process management and strategic management) as well as in the area of IT (e.g. development and operation of innovative services) - and they must be able to creatively combine the two areas. The following is a selection of tasks commonly found in this vocational field:

Project and leadership tasks at internationally oriented SMEs and large-scale corporations of all sectors in the following areas (selection):

Project tasks

• Planning, development and implementation of digital business services
• Digital business architecture management
• Digital business governance
• Integration of digital business services in business processes along the value creation chain
• Digital business intelligence and digital business analytics

Once an individual has gained the relevant job experience, he or she will be able to take on a broad range of management tasks.

Management tasks

• Strategic management incl. development of digital business models
• Digital business services portfolio management
• Product management for digital business services
• Business development for digital business models and digital business services
• Management and development of customer and supplier relations (CRM, SRM) based on digital business services

The degree course also provides an excellent basis for setting up a business within the entire digital value creation chain.

• "Basic internship”
• "Funding"
• "Special points"

THI is currently canvassing for cooperation partners to offer in-depth practical experience.

Co-operation partners for the study with in-depth practice are currently being acquired.

THI has set itself the goal of encouraging as many students as possible to undertake a study trip or internship abroad. This is because international experience enhances job prospects - not just due to the language skills acquired abroad but first and foremost because of additional qualities such as independence, tolerance and flexibility.

For this reason we would encourage you to take this opportunity and make the most of the study trip or internship programmes offered by THI in other countries. Our international network consists of more than 150 partner universities as well as numerous international companies and it is growing constantly worldwide. In this connection, students should feel free to use the International Office as a central point of contact.

The Double Degree offers you a special opportunity: Here you study at least one year at one of our partner universities in Australia or Scotland and thus successfully complete your studies with a double degree. Our International Office is the central contact point for all students.

Compared to the Bachelor Media Psychologie and Digital Business, some study contents are similar, others vary partly strongly. This table lists similarities and differences.

Compared to the Bachelor of Media Psychology and Digital Business, some course contents are similar, others vary, sometimes greatly. This table lists similarities and differences.

Digital Business is a degree program at THI Business School that specializes in the topic of digitalization in the context of companies. It combines business and digitalization knowledge (70%) and IT knowledge (30%). This proportion is exactly the opposite for the Business Informatics degree program..

Admission to a study place and the contract with a THI dual partner are independent of each other. This means that you must also meet the admission requirements at THI in order to start the dual study program.

In the "Vocational Experience" model of the Digital Business degree program, the practical semester is completed at the dual practice partner, usually in the 6th semester. 

University studies and apprenticeship are at very different levels of the education system. The recognition of credits is generally assessed on an individual application basis. Unfortunately, it is not possible to make general statements in advance.

The credit recognition process takes place after enrolment in the first semester of study.

Applicants from non-German-speaking countries who are applying for a German-language degree program must provide proof of sufficient knowledge of the German language at level B2. Proof of having passed the German language test must be submitted at the latest upon enrolment. A list of language certificates classified as equivalent can be found under General Statutes on the website of the Office of Legal Affairs.

Many students work as student employees to finance their studies. However, you should focus on obtaining a good degree during your studies. If you want to do more than work as a student employee (e.g. full-time or part-time work), we recommend a different study model (e.g. part-time study).