Produkt- und Salesmanagement (Zertifikat)

The Product and Sales Management certificate provides practice-orientated knowledge in technical product development, sales and marketing. It enables participants to systematically manage product development processes, optimise sales strategies and make market-oriented decisions. By combining theoretical principles and application-oriented methods, students learn how to successfully develop and market innovative products. The interdisciplinary approach promotes analytical thinking, strategic planning and customer-orientated solutions. The certificate programme is aimed at job experiences who want to specifically expand their skills in product and sales management.

The certificate is an integral part of the part-time Bachelor's degree course in Industrial Engineering - Management and can be fully credited.

Degree
ECTS (Zertifikat)
Start of studies
Summer & Winter

Main teaching language
German

Special/double degree
Certificate
Study fee
2,800 € + 82 € semester fee
Location
THI and online

On completion of the certificate, participants will be able to, among other things:

systematically work on product development tasks, link the specialist areas of development, design and neighbouring specialist areas, apply creativity techniques and methods to find solutions and assess concepts and technical design plans
build and manage a sales funnel, apply communication and argumentation techniques in sales, assess conversion rates and develop key account management and market analysis strategies
develop market-oriented corporate strategies, carry out market analyses, segmentation and positioning, apply typical marketing tools, help develop customer orientation and customer relationship management
carry out strategic market analyses, manage product innovation processes, apply methods for differentiating and positioning companies and develop business and growth strategies

Curriculum

Design and product development (5 ECTS)
Technical Sales (5 ECTS)
Marketing Management (5 ECTS)
Product and Innovation Management (5 ECTS)

Quick Info

Successfully completed master craftsman/technician/business administrator/specialist examination
Counselling interview at the THI - Campus for Lifelong Learning

Interested parties with technical and/or commercial professional experience and successfully completed advanced training, e.g. as a master craftsman, technician, business administrator (or equivalent). The certificate is designed for job experiences from technical professions or a technically orientated professional environment who would like to develop further in the specialist areas of product management, marketing and sales.